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A Successful Business in Today's World Consists of Both Online and Offline Operations! Improve Your Business Operations and Increase Profitability by Effectively Managing and Consolidating Online and Offline Strategy!Approximately one-third of holiday shoppers do over 50% of their shopping online, but with those statistics, it shows that brick-and-mortar operations are still where most of the spending is still taking place. The reality of the matter is that customers in today's world exhibit purchasing patterns that are multi-dimensional. Sometimes they prefer to shop online, while others times they want to get out of the house, browsing and shopping with real visuals of what they're buying coupled with needful social interaction. This is why you want to cater to both when possible. Let your online customers know you have a real offline store or service, while informing any offline clients of your online presence. Knowledge of either will increase customer confidence in your professionalism and reliability.The key to success for any business today is to be multi-platform with a brick-and-mortar operation and an online presence. However, this requires the knowledge on how to do it correctly, maintaining the right balance between the two platforms while minimizing costs and consolidating operations to improve customer retention and maximize sales volume.The Business Builder's Secrets is much more than just a book of simple business basics like you might find elsewhere. It contains valuable information about both online and offline operations, and gives you secret insight from the business pros on how to launch and consolidate your multi-platform business in effective ways to facilitate an improvements in all factors of your enterprise. We want to help you increase your bottom line!The Business Builder's Secrets will provide you with the following information to help you improve and consolidate your business for today's world:The basics of an online businessBenefits of running an online businessNecessary skills for managing a business onlineUseful tools for online business managementThe basics of an offline businessBenefits of running an offline businessNecessary skills for managing a business offlineUseful tools for offline business managementHow to consolidate online and offline operationsAnd much, much more ...